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When you share your content with family and friends using Apple products , send gift certificates and products , or invite others to participate in Apple services or forums , Apple may collect the information you provide about those people such as name , mailing address , email address , and phone number . Apple will use such information to fulfill your requests , provide the relevant product or service , or for anti-fraud purposes . In certain jurisdictions , we may ask for a government issued ID in limited circumstances including when setting up a wireless account and activating your device , for the purpose of extending commercial credit , managing reservations , or as required by law .
The personal information we collect allows us to keep you posted on Apple 's latest product announcements , software updates , and upcoming events . If you do not want to be on our mailing list , you can opt out anytime by updating your preferences . We also use personal information to help us create , develop , operate , deliver , and improve our products , services , content and advertising , and for loss prevention and anti-fraud purposes . We may use your personal information , including date of birth , to verify identity , assist with identification of users , and to determine appropriate services . For example , we may use date of birth to determine the age of Apple ID account holders . From time to time , we may use your personal information to send important notices , such as communications about purchases and changes to our terms , conditions , and policies . Because this information is important to your interaction with Apple , you may not opt out of receiving these communications . We may also use personal information for internal purposes such as auditing , data analysis , and research to improve Apple 's products , services , and customer communications . If you enter into a sweepstake , contest , or similar promotion we may use the information you provide to administer those programs .
If you do not wish to receive ads targeted to your interests from Apple 's advertising platform , you can choose to enable Limit Ad Tracking , which will opt your Apple ID out of receiving such ads regardless of what device you are using . If you enable Limit Ad Tracking on your mobile device , third-party apps can not use the Advertising Identifier , a non-personal device identifier , to serve you targeted ads .
At times Apple may make certain personal information available to strategic partners that work with Apple to provide products and services , or that help Apple market to customers . For example , when you purchase and activate your iPhone , you authorize Apple and your carrier to exchange the information you provide during the activation process to carry out service .
Apple shares personal information with companies who provide services such as information processing , extending credit , fulfilling customer orders , delivering products to you , managing and enhancing customer data , providing customer service , assessing your interest in our products and services , and conducting customer research or satisfaction surveys . These companies are obligated to protect your information and may be located wherever Apple operates .
It may be necessary − by law , legal process , litigation , and/or requests from public and governmental authorities within or outside your country of residence − for Apple to disclose your personal information . We may also disclose information about you if we determine that for purposes of national security , law enforcement , or other issues of public importance , disclosure is necessary or appropriate . We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users . Additionally , in the event of a reorganization , merger , or sale we may transfer any and all personal information we collect to the relevant third party .
For other personal information we hold , we will provide you with access ( including a copy ) for any purpose including to request that we correct the data if it is inaccurate or delete the data if Apple is not required to retain it by law or for legitimate business purposes . We may decline to process requests that are frivolous/vexatious , jeopardize the privacy of others , are extremely impractical , or for which access is not otherwise required by local law .
If we learn that we have collected the personal information of a child under 13 , or equivalent minimum age depending on jurisdiction , outside the above circumstances we will take steps to delete the information as soon as possible .
To provide location-based services on Apple products , Apple and our partners and licensees may collect , use , and share precise location data , including the real-time geographic location of your Apple computer or device .