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Netflix Privacy Policy


For questions specifically about this Privacy Statement , or our use of your personal information , cookies or similar technologies , please contact our Data Protection Officer/Privacy Office by email at .
The data controller of your personal information is Netflix International B.V. Please note that if you contact us to assist you , for your safety and ours we may need to authenticate your identity before fulfilling your request .
We receive and store information about you such as :
Information you provide to us : We collect information you provide to us which includes :
your name , email address , address or postal code , payment method ( s ) , and telephone number .
In certain countries , we collect a government identification number for purposes such as billing and tax compliance .
We collect this information in a number of ways , including when you enter it while using our service , interact with our Customer Service , or participate in surveys or marketing promotions ;
information when you choose to provide reviews or ratings , taste preferences , account settings , ( including preferences set in the " Account " section of our website ) , or otherwise provide information to us through our service or elsewhere .
Information we collect automatically : We collect information about you and your use of our service , your interactions with us and our advertising , as well as information regarding your computer or other device used to access our service ( such as gaming systems , smart TVs , mobile devices , and set top boxes ) .
your activity on the Netflix service , such as title selections , watch history and search queries ;
your interactions with our email , push and text messaging ;
details of your interactions with Customer Service , such as the date , time and reason for contacting us , transcripts of any chat conversations , and if you call us , your phone number and call recordings ;
advertising identifiers , such as those on mobile devices , tablets , and streaming media devices that include such identifiers ( see the " Cookies and Internet Advertising " section below for more information ) ;
device and software characteristics ( such as type and configuration ) , connection information , statistics on page views , referring source ( for example , referral URLs ) , IP address ( which may tell us your general location ) , browser and standard web server log information ;
information collected via the use of cookies , web beacons and other technologies , including ad data ( such as information on the availability and delivery of ads , the site URL , as well as the date and time ) .
Information from other sources : We also obtain information from other sources .
These sources vary over time , but could include :
service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement ;
select partners that make our service available on their device or with which we offer co-branded services or engage in joint marketing activities ;
payment service providers who provide us with updated payment method information based on their relationship with you ;
online and offline data providers , from which we obtain demographic , interest based and online advertising related data ;
publicly-available sources such as open government databases .
We use information to provide , analyze , administer , enhance and personalize our services and marketing efforts , to process your registration , your orders and your payments , and to communicate with you on these and other topics .
determine your general geographic location , provide localized content , provide you with customized and personalized viewing recommendations for movies and TV shows we think will be of interest to you , determine your Internet service provider , and help us quickly and efficiently respond to inquiries and requests ;
prevent , detect and investigate potentially prohibited or illegal activities , including fraud , and enforcing our terms ( such as determining free trial eligibility ) ;
analyze and understand our audience , improve our service ( including our user interface experiences ) and optimize content selection , recommendation algorithms and delivery ;
communicate with you concerning our service ( for example by email , push notifications text messaging , and online messaging channels ) , so that we can send you news about Netflix , details about new features and content available on Netflix , and special offers , promotional announcements , and consumer surveys , and to assist you with operational requests such as password reset requests .
Our legal basis for collecting and using the personal information described in this Privacy Statement will depend on the personal information concerned and the specific context in which we collect and use it .
We will normally collect personal information from you where we need the personal information to perform a contract with you ( for example , to provide our services to you ) , where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms ( for example , our direct marketing activities in accordance with your preferences ) , or where we have your consent to do so ( for example , for you to participate in certain consumer insights activities like specific surveys and focus groups ) .
In some cases , we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person ( for example , to prevent payment fraud or confirm your identity ) .
For questions about our use of your personal information ( including legal bases and transfer mechanisms we rely on ) , cookies or similar technologies , please contact our Data Protection Officer/Privacy Office by email at .
We disclose your information for certain purposes and to third parties , as described below :
The Netflix family of companies : We share your information among the Netflix family of companies ( ) as needed for : data processing and storage ; providing you with access to our services ; providing customer support ; making decisions about service improvements ; content development ; and for other purposes described in the Use of Information section of this Privacy Statement .
Service Providers : We use other companies , agents or contractors ( " Service Providers " ) to perform services on our behalf or to assist us with the provision of services to you .
For example , we engage Service Providers to provide marketing , advertising , communications , infrastructure and IT services , to personalize and optimize our service , to process credit card transactions or other payment methods , to provide customer service , to collect debts , to analyze and enhance data ( including data about users ' interactions with our service ) , and to process and administer consumer surveys .
In the course of providing such services , these Service Providers may have access to your personal or other information .
Promotional offers : We may offer joint promotions or programs that , in order for your participation , will require us to share your information with third parties .
In fulfilling these types of promotions , we may share your name and other information in connection with fulfilling the incentive .
Protection of Netflix and others : Netflix and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to ( a ) satisfy any applicable law , regulation , legal process , or governmental request , ( b ) enforce applicable terms of use , including investigation of potential violations thereof , ( c ) detect , prevent , or otherwise address illegal or suspected illegal activities ( including payment fraud ) , security or technical issues , or ( d ) protect against harm to the rights , property or safety of Netflix , its users or the public , as required or permitted by law .
Business transfers : In connection with any reorganization , restructuring , merger or sale , or other transfer of assets , we will transfer information , including personal information , provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement .
Whenever in the course of sharing information we transfer personal information to countries outside of the European Economic Area and other regions with comprehensive data protection laws , we will ensure that the information is transferred in accordance with this Privacy Statement and as permitted by the applicable laws on data protection .
If you no longer want to receive certain communications from us via email or text message , simply access the " Communications Settings " option in the " Account " section of our website and uncheck those items to unsubscribe .
Alternatively , click the " unsubscribe " link in the email or reply STOP ( or as otherwise instructed ) to the text message .
If you subsequently decide you no longer wish to receive these notifications , you can use your mobile device 's settings functionality to turn them off .
Interest-based ads are online ads that are tailored to your likely interests based on your use of various apps and websites across the Internet .
If you are using a browser , then cookies and web beacons can be used to collect information to help determine your likely interests .
If you are using a mobile device , tablet , or streaming media device that includes an advertising identifier , then that identifier can be used to help determine your likely interests .
For your choices about interest-based ads from Netflix , please see the " Cookies and Internet Advertising " section ( below ) .
You can request access to your personal information , or correct or update out-of-date or inaccurate personal information we hold about you .
You can most easily do this by visiting the " Account " portion of our website , where you have the ability to access and update a broad range of information about your account , including your contact information , your Netflix payment information , and various related information about your account ( such as the content you have viewed and rated , and your reviews ) .
You may also request that we delete personal information that we hold about you .
To make requests , or if you have any other question regarding our privacy practices , please contact our Data Protection Officer/Privacy Office at .
Please also see the " Your Choices " section of this Privacy Statement for additional choices regarding your information .
You can object to processing of your personal information , ask us to restrict processing of your personal information or request portability of your personal information ; if we have collected and process your personal information with your consent , then you can withdraw your consent at any time ; withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal , nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent ; you have the right to complain to a data protection authority about our collection and use of your personal information .
We may retain information as required or permitted by applicable laws and regulations , including to honor your choices , for our billing or records purposes and to fulfill the purposes described in this Privacy Statement .
We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required .
In addition , you may encounter third party applications that interact with the Netflix service .
While individuals under the age of 18 may utilize the service , they may do so only with the involvement , supervision , and approval of a parent or legal guardian .
We will provide notice of any such changes ( including when they will take effect ) in accordance with law .
Your continued use of the Netflix service after any such updates take effect will constitute acknowledgement and ( as applicable ) acceptance of those changes .
If you do not wish to acknowledge or accept any updates to this Privacy Statement , you may cancel your use of the Netflix service .
We and our Service Providers use cookies and other technologies ( such as web beacons ) , as well as advertising identifiers , for various reasons .
For example , we use these technologies to make it easy to access our services by remembering you when you return , to provide and analyze our services .
We also use cookies , as well as advertising identifiers , to learn more about our users and their likely interests , and to deliver and tailor marketing or advertising .
Cookies are not the only types of technology that enable this functionality ; we also use other , similar types of technologies .
Like cookies , advertising identifiers are used to make online advertising more relevant .
Advertising cookies and advertising identifiers : These cookies and advertising identifiers use information about your use of this and other websites and apps , your response to ads and emails , and to deliver ads that are more relevant to you .
These types of ads are called " interest-based advertising . "
To opt out of interest-based ads from Netflix in connection with an advertising identifier on a mobile device , tablet , or streaming media devices , please configure the appropriate setting on your device ( usually found under " privacy " or " ads " in your device 's settings ) .